Diadora

Founded in 1948 as an artisan workshop for making hiking boots, Diadora became the undisputed star of international competitions in the 70s. In 1998 a eureka moment allowed Diadora to capitalize on its experience in the sportswear market: the reclaiming of the work shoe inspired “Diadora Utility”, the leading safety footwear and clothing brand on the market, synonymous with innovation and sporty design. Research and expertise enable Diadora Utility to raise the competitive standards of the market and guarantee a high level of safety, performance and comfort thanks to exclusive technologies.