New Balance is a globally recognized footwear and apparel brand known for its commitment to quality, innovation, and performance. Founded in 1906 in Boston, USA, the brand has built a strong reputation for producing high-quality running shoes, work shoes, and lifestyle sneakers that blend comfort with cutting-edge technology. With a focus on durability and ergonomic design, New Balance caters to athletes, workers, and everyday users who value support and performance in their footwear. The brand’s signature technologies, such as Fresh Foam and ENCAP cushioning, ensure superior comfort and stability, making it a trusted choice for professionals and sports enthusiasts alike. New Balance also prioritizes sustainability and ethical manufacturing, producing some of its products in the USA and UK.

Shoes provide essential protection and support for your feet during daily activities, work, and exercise. From casual styles to specialized athletic and safety footwear, the right shoes combine comfort, durability, and functionality to keep you moving confidently throughout your day.

Workwear, also known as industrial clothing or protective apparel, encompasses a range of garments designed to ensure safety, durability, and comfort for workers in demanding environments. Commonly used in industries such as construction, manufacturing, oil and gas, and utilities, workwear includes items like coveralls, high-visibility vests, flame-resistant clothing, and safety footwear. These products are essential for protecting workers from hazards, enhancing visibility, and maintaining compliance with safety regulations.

Gloves are designed to safeguard hands from various hazards in industrial environments. They are commonly used to protect against chemicals, abrasions, cuts, and extreme temperatures. Key industries that rely on gloves include manufacturing, construction, healthcare, and food processing. These gloves come in various materials such as latex, nitrile, and leather, each offering specific benefits like chemical resistance, durability, and dexterity. By selecting the appropriate type of glove, businesses can enhance worker safety and maintain compliance with industry standards.

Safety Equipment, also known as Personal Protective Equipment (PPE), encompasses a range of products designed to protect workers from hazards in the workplace. This category includes items such as helmets, gloves, goggles, hearing protection, and respiratory masks. Key industries that rely heavily on safety equipment include construction, manufacturing, oil and gas, mining, and chemical processing. These products are essential for ensuring worker safety and compliance with industry regulations.

Cleaning & Hygiene Supplies, also known as janitorial supplies or sanitation products, encompass a wide range of items designed to maintain cleanliness and promote health in various environments. This category includes cleaning chemicals, disinfectants, paper products, hand sanitizers, and cleaning equipment such as mops and vacuum cleaners. Key industries that rely on these supplies include healthcare, manufacturing, food processing, hospitality industry, and education. These products are essential for ensuring a safe and sanitary environment, helping to prevent the spread of contaminants and maintain operational efficiency.

Food Service Supplies, also known as commercial kitchen supplies or foodservice equipment, encompass a wide range of products essential for the efficient operation of professional food establishments. This category includes items such as cookware, utensils, and food storage solutions. Key industries that rely on these supplies include restaurants, cafés, catering services, hotels, and institutional food service providers such as schools and hospitals. These products are crucial for maintaining high standards of food safety, hygiene, and operational efficiency.

Packaging Supplies, also known as packing materials or shipping supplies, encompass a wide range of products designed to protect, contain, and transport goods efficiently. These supplies include items such as boxes, bubble wrap, packing peanuts, tape, and pallets. Key industries that rely heavily on packaging supplies include manufacturing, logistics, e-commerce, food and beverage, pharmaceuticals, and retail. These materials are essential for ensuring product safety, reducing damage during transit, and optimizing storage and handling processes.

Tools, Tapes & Bolts encompass a wide range of essential items used for construction, maintenance, and repair tasks across various industries. This category includes hand tools, power tools, adhesive tapes, and fasteners such as bolts, screws, and nuts. Commonly referred to as hardware supplies or fastening solutions, these products are indispensable in sectors like manufacturing, construction, automotive, and aerospace. They ensure the structural integrity and functionality of machinery, buildings, and vehicles, making them critical for procurement buyers focused on quality and reliability.

New Balance

<h2>About New Balance</h2>

<p>New Balance Athletics, Inc. (NB), doing business as New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. The company had its best year ever in 2024, with global annual sales reaching $7.8 billion — a 20% increase from 2023. The company is privately held and totaled $6.5 billion in revenue in 2023.</p>

<h3>What is New Balance's Company History?</h3>

<p>In 1906, William J. Riley, an Irish immigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit. His first product, a flexible arch support, was designed with three support points to provide greater balance and comfort in the shoe. It is believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken's three-pronged foot resulted in perfect balance.</p>

<p>In 1972, 28-year-old Jim Davis bought the company, feeling that "leisure-time products would be a high-growth market." At the time, the company consisted of six people making 30 pairs of shoes daily and selling products primarily through mail-order with a few U.S. retailers. New Balance is a privately owned company by Jim Davis and his family. It's estimated that the Davis family owns as much as 95% of the shares.</p>

<h3>Where Are New Balance Shoes Made?</h3>

<p>New Balance shoes are made in many countries, including China, Indonesia, Vietnam, Thailand, the United Kingdom, and the United States. New Balance has five factories in the United States, and they are very open about exactly which shoe models are made in the USA. The company is proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of their US sales. Where the domestic value is at least 70%, they label their shoes Made in the USA.</p>

<h3>What Product Categories Does New Balance Offer?</h3>

<p>New Balance manufactures, markets and sells shoes, apparels and accessories for men, women and children. The company's product portfolio comprises running shoes, walking shoes, <a href="https://droppe.com/de-en/products/category/c_footwear/c_low-work-shoes">work shoes, <a href="https://droppe.com/de-en/products/category/c_footwear/c_work-sandals">sandals, sport shoes</a></a>, <a href="https://droppe.com/de-en/products/category/c_clothing/c_jackets">shirts, <a href="https://droppe.com/de-en/products/category/c_clothing/c_sweatshirts-hoodies">jackets and hoodies</a></a>, shorts, <a href="https://droppe.com/de-en/products/category/c_clothing/c_work-pants">pants, and <a href="https://droppe.com/de-en/products/category/c_clothing/c_socks">other fashion related accessories</a></a>. Their product categories include Running & Outdoor, Training, Lifestyle, Lacrosse, Tennis & Court, Kids, Apparel, Baseball, Track & Field, Soccer, Skateboarding, Softball, Golf, Cycling, and Hiking.</p>

<p>New Balance claims to differentiate its products with technical features, such as <a href="https://droppe.com/de-en/products/category/c_footwear/c_shoe-insoles">blended gel inserts</a>, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company's footwear platforms include Fresh Foam and Fuel Cell, as well as franchises like the Rebel.</p>

<h3>What Are New Balance's Most Popular Shoe Models?</h3>

<p>The startling 9060 was New Balance's most sought-after shoe in 2024. Newer releases of older running shoes, such as the 990, have also generated heat, which is credited to the brand's history in running. With a long history of over 100 years, New Balance is a brand that has found itself in the top echelon of sneakerwear, thanks to its focus on quality. NB sneakers hardly ever receive hate or negative comments about their quality or durability.</p>

<h3>What Makes New Balance Different From Other Brands?</h3>

<p>As the only privately held major footwear company in the world, they're free to do things their way, pushing limits and testing boundaries as they continually reimagine what could be. New Balance focuses on comfort and fit, with many models offering wide-width options. Both brands excel in performance footwear, but New Balance tends to cater more to those looking for comfortable, everyday athletic shoes.</p>

<p>Grey has long become New Balance's signature color. It's classic, it's muted, it's versatile and it is often overlooked. That's why the brand announced an annual "Grey Day" back in 2018.</p>

<h3>What Are New Balance's Sustainability Efforts?</h3>

<p>New Balance committed to the Science Based Targets initiative, the United Nations' emissions reduction plan that seeks to keep global warming under 1.5 degrees Celsius. The brand also aims to reach 100% renewable electricity for its operations by 2025. In February 2024, New Balance introduced its resale program 'Reconsidered'. According to this plan, pre-worn shoes are sold on New Balance's online store in a new section of the website.</p>

<h3>How Does New Balance Support Athletes?</h3>

<p>International baseball superstar Shohei Ohtani wore the brand en route to a 2024 World Series Championship, and tennis phenom Coco Gauff has maintained a years-long relationship with the brand, sporting the "N" logo on her way to multiple singles titles over her six-year career. Eighty four New Balance athletes, including gold medalists Gabby Thomas and Sydney McLaughlin-Levrone, competed at the Olympic Games in 2024.</p>

<h3>Where Can I Buy New Balance Products?</h3>

<p>The company sells products through various specialty retailers including licensed and owned retail and factory stores of New Balance, department stores, and online e-commerce portals. On Droppe.com, customers can browse and purchase New Balance footwear from this trusted athletic brand. The company practices selective distribution and works with retailers to make sure that the brand is coming to life whether that's in-store or online, doing business with retailers that position the brand premium and are not just in it to try to discount it.</p>

<h3>What Price Range Does New Balance Offer?</h3>

<p>No matter what your sneaker budget is, there is a New Balance shoe to match it. The brand offers affordable kicks in the $75-$100 range as well as premium options that cost up to $260. The company positions itself as a premium brand in the athletic footwear market.</p>

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